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You see a gorgeous girl at a party and before going up to her, you gather information about her and ways to woo her - That's Marketing Research.
You see a gorgeous girl at a party and before going up to her, you evaluate how much more 'screwed up' can your life get if you were to marry her - That's Risk Analysis. :)
And finally you do manage to get the gorgeous girl - That's Market Penetration. :P
(Inspired from a video in Facebook)
What you DO is limited not by what you CAN but by what you WANT.